Course curriculum

  1. 01

    • Foreword: By Paul Dunn

    • Preface: About this book

  2. 02

    • The Promises we Make in Business

    • These Promises show up in our Financial Statements
  3. 03

    • Revenue is Vanity, Profit is Sanity and Cash Flow is Reality

    • The 7 Levers of Cash Flow

    • The Revenue Levers - Price and Volume
  4. 04

    • Gross profit - what it is and how it is calculated

    • Using gross profit as a tool to measure the trust your market has in you/your business

    • Value delivered through our products and through our services
  5. 05

    • Operating Profit

    • Defining leverage

    • Operating Profit measures the success of management
  6. 06

    • Sane or insane?

    • Net profit - measuring the sustainability and return to an investor
  7. 07

    • Recap Revenue levers

    • Recap Profit levers

    • Introducing the Timing levers

    • Introducing the Cash Flow Statement
  8. 08

    • Balance sheet - value & leverage showing up as wealth on the balance sheet

    • Wealth, Value and Leverage
  9. 09

    • A Summary of the Guide
  10. 10

    • Setting Strategy

    • One Last Promise

    • A Gift For You
  11. 11

    • Deborah Harris